29th December 2019

Airbnb: Research and Remedy Proposal

This research and remedy proposal analyzes four core client challenges in order to make adequate recommendations.

29th December 2019

Tesla: Media Plan Proposal

This media plan proposal targets men ages 45-64 who enjoy the finer things in life, but also maintain an environmentally friendly lifestyle.

29th December 2019

Dunkin': Direct Marketing Campaign Proposal

This direct marketing campaign proposal targets teens 15-18 years old who crave something sweet within a reasonable distance and price range.

5th November 2020

L. Pearson Design: Campaign

This campaign targets former clients looking to freshen up their space by integrating color.

28th December 2019

Peace in our Cities: Campaign

This campaign targets children and adults looking to put an end to violence through the use of small acts of kindness.

27th December 2019

Domino Sugar: Advertisement

This advertisement targets adults who enjoy celebrating the smallest accomplishments and holidays, but struggle to find the healthy option.

11th April 2020

Ithaca College Major: Fact Sheet

This fact sheet targets prospective students who are considering attending the Roy H. Park School of Communications for integrated marketing communications.

10th April 2020

Getaround: Postcards

These postcards are designed to encourage individuals who do not have access to a car or use public transportation to rent a car.

29th December 2019

Upstate Row: Postcard

This postcard is designed to attract community members interested in fitness.

29th December 2019

Thesis Couture: Mood Board

This mood board intends to attract women ages 25-40, typically with a high paying profession in the business industry.

29th December 2019

Ithaca ReUse: Mood Board

This mood board intends to attract adults ages 40-65 who are generally well-off, and very involved in community and environmental issues.

29th December 2019

Finger Lakes Wine Country: Mood Board

This mood board intends to attract adults with or without children who like to engage in outdoor activities.

29th December 2019

Thesis Couture: Event Proposal

This event proposal intends to attract women ages 25-40, typically with a high paying profession in the business industry.

29th December 2019

Sustainable Tompkins: Offering and Pricing Strategy Recap

This offering and pricing strategy recap targets individuals ages 18-25 who place stickers on personal items and are passionate about sustainability.